In the end, we are our choices. Build yourself a great story – Jeff Bezos
This week an article from CNBC on a topic we seem to think over at least once every year, from a man whose thoughts will be worth considering.
What’s the secret to a long, happy and successful life? That seems to be a question we ask ourselves over and over.
In his talk, Bezos recounted the time in which he first came up with the idea to start an online bookstore business (which would later become what the entire world now knows as Amazon). At the time, he knew that moving forward with the idea would be a very risky move.
Bezos even asked his boss, who he said was “brilliant” and “much admired,” for advice. He was told that although it “sounded like a very good idea, it would be an even better idea” if Bezos didn’t already have a good job. “It really was a difficult choice, but ultimately, I decided I had to give it a shot. I didn’t think I’d regret trying and failing. And I suspected I would always be haunted by a decision to not try at all,” Bezos said. “After much consideration, I took the less safe path to follow my passion, and I’m proud of that choice.”
The truth in life is that we’ll all make choices we end up regretting. It’s called failure, and failure can be a good thing because it teaches us how to be better. But as we grow older, our goal should be to minimize the number of failures that lead to regret.
“In the end, we are our choices. Build yourself a great story,” he said towards the end of his speech. To build a great story, Bezos offered 12 questions and urged everyone to think deeply about them:
- How will you use your gifts?
- What choices will you make?
- Will inertia be your guide, or will you follow your passions?
- Will you follow dogma, or will you be original?
- Will you choose a life of ease, or a life of service and adventure?
- Will you wilt under criticism, or will you follow your convictions?
- Will you bluff it out when you’re wrong, or will you apologize?
- Will you guard your heart against rejection, or will you act when you fall in love?
- Will you play it safe, or will you be a little bit swashbuckling?
- When it’s tough, will you give up, or will you be relentless?
- Will you be a cynic, or will you be a builder?
- Will you be clever at the expense of others, or will you be kind?
While these questions don’t provide a fool proof recipe for happiness, they can guide us in making choices that will ultimately help us live a life we’re proud of.
Not all of us will end up reaching the same height of success as Bezos, a self-made billionaire and the richest person in the world. But there’s no reason we can’t — or shouldn’t — challenge ourselves to build a story worth telling.